The portable MBA in entrepreneurship / edited by William D. Bygrave and Andrew Zacharakis.
2010
HD62.5 .P67 2010eb
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Details
Title
The portable MBA in entrepreneurship / edited by William D. Bygrave and Andrew Zacharakis.
Edition
4th ed.
ISBN
9781118256121 (electronic bk.)
1118256123 (electronic bk.)
9781118463802 (electronic bk.)
1118463803 (electronic bk.)
9780470481318
0470481315
1118256123 (electronic bk.)
9781118463802 (electronic bk.)
1118463803 (electronic bk.)
9780470481318
0470481315
Imprint
Hoboken, N.J. : John Wiley & Sons, ©2010.
Language
English
Description
1 online resource (xvii, 485 pages) : illustrations
Call Number
HD62.5 .P67 2010eb
System Control No.
(OCoLC)768230328
Note
Text enhanced by links to MS Word downloads.
Bibliography, etc. Note
Includes bibliographical references.
Formatted Contents Note
Front Matter
The Entrepreneurial Process / William D. Bygrave
Idea Generation / Heidi M. Neck
Opportunity Recognition, Shaping, and Reshaping / Andrew Zacharakis
Entrepreneurial Marketing / Abdul Ali, Kathleen Seiders
Business Planning / Andrew Zacharakis
Building Your Pro Forma Financial Statements / Andrew Zacharakis
Equity Financing: Informal Investment, Venture Capital, and Harvesting / William D. Bygrave
Debt and Other Forms of Financing / Joel M. Shulman
External Assistance for Start-ups and Small Businesses / Elizabeth J. Gatewood, Carol McLaurin
Legal and Tax Issues / Richard Mandel
Intellectual Property / Kirk Teska, Joseph S. Iandiorio
Selling in an Entrepreneurial Context / Mark P. Rice, H. David Hennessey
Beyond Start-up: Developing and Sustaining the Growing Organization / Donna Kelley, Edward Marram
Franchising / Steve Spinelli
Social Entrepreneurship / Heidi M. Neck
Glossary
Index.
The Entrepreneurial Process / William D. Bygrave
Idea Generation / Heidi M. Neck
Opportunity Recognition, Shaping, and Reshaping / Andrew Zacharakis
Entrepreneurial Marketing / Abdul Ali, Kathleen Seiders
Business Planning / Andrew Zacharakis
Building Your Pro Forma Financial Statements / Andrew Zacharakis
Equity Financing: Informal Investment, Venture Capital, and Harvesting / William D. Bygrave
Debt and Other Forms of Financing / Joel M. Shulman
External Assistance for Start-ups and Small Businesses / Elizabeth J. Gatewood, Carol McLaurin
Legal and Tax Issues / Richard Mandel
Intellectual Property / Kirk Teska, Joseph S. Iandiorio
Selling in an Entrepreneurial Context / Mark P. Rice, H. David Hennessey
Beyond Start-up: Developing and Sustaining the Growing Organization / Donna Kelley, Edward Marram
Franchising / Steve Spinelli
Social Entrepreneurship / Heidi M. Neck
Glossary
Index.
Digital File Characteristics
data file
Source of Description
Print version record.
Added Author
Series
Portable MBA series.
Available in Other Form
Print version: Portable MBA in entrepreneurship, fourth edition. 4th ed. Hoboken, N.J. : John Wiley & Sons, ©2010
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