Marketing in an audiology practice / [edited by] Brian Taylor.
2015
RF290 .M37 2015eb
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Details
Title
Marketing in an audiology practice / [edited by] Brian Taylor.
ISBN
9781597567961 (electronic bk.)
1597567965 (electronic bk.)
9781597565691
1597565695
1597567965 (electronic bk.)
9781597565691
1597565695
Published
San Diego, CA : Plural Publishing, Inc., [2015]
Language
English
Description
1 online resource (xx, 371 pages)
Call Number
RF290 .M37 2015eb
System Control No.
(OCoLC)907238540
Summary
Provides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor
Using marketing to shape people's attitudes to hearing care / Curtis Alcock
A practical guide to a marketing strategy & plan / Karen Ann Jacobs
Marketing in a modern practice : a real world perspective / Geoffrey Cooling
Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe
Social media and digital marketing / Brian Taylor
Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.
Using marketing to shape people's attitudes to hearing care / Curtis Alcock
A practical guide to a marketing strategy & plan / Karen Ann Jacobs
Marketing in a modern practice : a real world perspective / Geoffrey Cooling
Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe
Social media and digital marketing / Brian Taylor
Marketing university and other nonprofit audiology clinics / Donald W. Nielsen.
Source of Description
Print version record.
Added Author
Available in Other Form
Print version: Marketing in an audiology practice
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