When giants stumble / Robert Sobel.
1999
338.70973 S677w 1999
Available at 3rd Floor
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Title
When giants stumble / Robert Sobel.
Author
ISBN
0735200599 (cloth)
Imprint
Paramus, N.J. : Prentice Hall, c1999.
Language
English
Description
xviii, 350 p. ; 24 cm.
Call Number
338.70973 S677w 1999
System Control No.
(OCoLC)41086801
Bibliography, etc. Note
Includes bibliographical references (p. 337-342) and index.
Formatted Contents Note
Osborne Computer: the blunder of ineptitude
E. J. Korvette: the blunder of hubris
Kaiser-Frazer: the blunder of ignorance
RCA: the blunder of nepotism
W. R. Grace: the blunder of nonstrategic expansion
Packard: the blunder of downward brand extension
Schlitz and Pabst: the blunder of cutting corners
James Ling: the blunder of fighting the government
Drexel Burnham Lambert: the blunder of isolation
The Penn Central: the blunder of the mismatch
Pan American World Airways: the blunder of dependency
Montgomery Ward: the blunder of the stopped clock
American tobacco: the blunder of standing pat
The New York Stock Exchange: the blunder of the narrow view
Schwinn: multiple blunders.
E. J. Korvette: the blunder of hubris
Kaiser-Frazer: the blunder of ignorance
RCA: the blunder of nepotism
W. R. Grace: the blunder of nonstrategic expansion
Packard: the blunder of downward brand extension
Schlitz and Pabst: the blunder of cutting corners
James Ling: the blunder of fighting the government
Drexel Burnham Lambert: the blunder of isolation
The Penn Central: the blunder of the mismatch
Pan American World Airways: the blunder of dependency
Montgomery Ward: the blunder of the stopped clock
American tobacco: the blunder of standing pat
The New York Stock Exchange: the blunder of the narrow view
Schwinn: multiple blunders.
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