Going dirty : the art of negative campaigning / David Mark.
2009
JK2281 .M365 2009eb
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Details
Title
Going dirty : the art of negative campaigning / David Mark.
Author
Edition
Updated ed.
ISBN
9780742599826 (electronic bk.)
0742599825 (electronic bk.)
9780742599864 (cloth ; alk. paper)
0742599868 (cloth ; alk. paper)
9780742599819 (pbk. ; alk. paper)
0742599817 (pbk. ; alk. paper)
0742599825 (electronic bk.)
9780742599864 (cloth ; alk. paper)
0742599868 (cloth ; alk. paper)
9780742599819 (pbk. ; alk. paper)
0742599817 (pbk. ; alk. paper)
Imprint
Lanham, Md. : Rowman & Littlefield, ©2009.
Language
English
Description
1 online resource (x, 289 pages)
Other Standard Identifiers
9786612497728
Call Number
JK2281 .M365 2009eb
System Control No.
(OCoLC)396994651
Summary
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that gotupended when a veteran actor and rookie candidate named Ronald Reagan won the California governo.
Bibliography, etc. Note
Includes bibliographical references (pages 265-270) and index.
Formatted Contents Note
Eye of the beholder : defining negative campaigning
What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War
Going nuclear 1964 : the rise of television attack ads
Dismissive politics : the governor against the actor
"The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970
Confrontation, bluster, and no compromise : the campaigns of Jesse Helms
Dole-Gingrich: going negative early and often
The politics of fear : negative campaigning in the post-9/11 world
Opening the floodgates : campaign finance "reform" and the rise of negativity
A double-edged sword : when negative campaigning backfires
Hitting the mark : negative campaigning efforts that just plain worked
It's in the mail : negative campaigning comes home
Conclusion : the future of negative campaigning
A race to the bottom : negative campaigning in the 2006 midterm elections
Singe but don't burn : negative campaigning in the 2008 presidential election.
What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the Cold War
Going nuclear 1964 : the rise of television attack ads
Dismissive politics : the governor against the actor
"The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970
Confrontation, bluster, and no compromise : the campaigns of Jesse Helms
Dole-Gingrich: going negative early and often
The politics of fear : negative campaigning in the post-9/11 world
Opening the floodgates : campaign finance "reform" and the rise of negativity
A double-edged sword : when negative campaigning backfires
Hitting the mark : negative campaigning efforts that just plain worked
It's in the mail : negative campaigning comes home
Conclusion : the future of negative campaigning
A race to the bottom : negative campaigning in the 2006 midterm elections
Singe but don't burn : negative campaigning in the 2008 presidential election.
Digital File Characteristics
data file
Source of Description
Print version record.
Available in Other Form
Print version: Mark, David, 1973- Going dirty. Updated ed. Lanham, Md. : Rowman & Littlefield, ©2009
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