Handbook of political communication research / edited by Lynda Lee Kaid.
2004
JA85 .H36 2004eb
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Details
Title
Handbook of political communication research / edited by Lynda Lee Kaid.
ISBN
1410610586 (electronic bk.)
9781410610584 (electronic bk.)
9780805837742 (hbk.)
0805837744 (hbk.)
9780805837759 (pbk.)
0805837752 (pbk.)
0805837744 (case ; alk. paper)
0805837752 (paperbound ; alk. paper)
9781410610584 (electronic bk.)
9780805837742 (hbk.)
0805837744 (hbk.)
9780805837759 (pbk.)
0805837752 (pbk.)
0805837744 (case ; alk. paper)
0805837752 (paperbound ; alk. paper)
Imprint
Mahwah, N.J. : Lawrence Erlbaum Associates, 2004.
Language
English
Description
1 online resource (xviii, 541 pages) : illustrations
Call Number
JA85 .H36 2004eb
System Control No.
(OCoLC)56122865
Summary
This volume brings together the major thrusts of contemporary research and theory in political communication. The approach stresses theoretical overviews and research synthesis with the goal of each chapter to provide an overview of the major lines of research, theory and findings for that topic.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
pt. 1. Theories and Approaches to Political Communication. Theoretical diversity in political communication / Everett M. Rogers
Political marketing: theory, research, and applications / Bruce I. Newman and Richard M. Perloff
Methodological developments in political communication research / Doris A. Graber
Fragmentation of the structure of political communication research: diversification or isolation? / Yang Lin
Design and creation of a controlled vocabulary for political communication / Kathleen J.M. Haynes
pt. 2. Political Messages. Rhetoric and politics / Bruce E. Gronbeck
Political advertising / Lynda Lee Kaid
Political campaign debates / Mitchell S. McKinney and Diana B. Carlin.
Political marketing: theory, research, and applications / Bruce I. Newman and Richard M. Perloff
Methodological developments in political communication research / Doris A. Graber
Fragmentation of the structure of political communication research: diversification or isolation? / Yang Lin
Design and creation of a controlled vocabulary for political communication / Kathleen J.M. Haynes
pt. 2. Political Messages. Rhetoric and politics / Bruce E. Gronbeck
Political advertising / Lynda Lee Kaid
Political campaign debates / Mitchell S. McKinney and Diana B. Carlin.
Source of Description
Print version record.
Added Author
Series
LEA's communication series.
Available in Other Form
Print version: Handbook of political communication research. Mahwah, N.J. : Lawrence Erlbaum Associates, 2004
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