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Linked e-resources
Details
Title
Inside Lego / Bloomberg .
Published
[Place of publication not identified] : Bloomberg, [2014]
Distributed
New York, N.Y. : Distributed by Infobase, 2017.
Copyright
©2014
Language
English
Language Note
Closed-captioned.
Description
1 online resource (1 video file (21 min., 15 sec.)) : sound, color
Call Number
PN1997
Distributor No.
145064 Infobase
[145057]s Infobase
[145057]s Infobase
System Control No.
(OCoLC)1031085054
Summary
LEGO, the company known by kids and parents alike for its colorful building bricks, is hugely successful. Over the last four years, it has enjoyed double digit growth. Just ten years ago, the company was losing nearly a million dollars a day. Bloomberg traveled to the company's headquarters in Denmark to get a glimpse into LEGO's history, its production, its fans, the LEGO family billionaires, and the young boss who rebuilt one of the world's most loved toy companies.
Note
Originally released by Bloomberg, 2014.
Title from distributor's description
Title from distributor's description
Formatted Contents Note
History of Lego (5:45); Lego's Big Turnaround (4:18); Engaging the Community (3:42); Creating the Lego (5:46); Expanding into Global Markets (1:36);
Audience
9 - 12, Academic/AP
Digital File Characteristics
video file
Added Corporate Author
Series
Inside series.
In
Films on Demand.
Linked Resources
Record Appears in