Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.

The challenges you face
A good proposal is hard to find
Why the Inuit hunt whales and other secrets of customer behavior
The structure of persuasion
Developing a client-centered message every time you write
Understanding the customer : the Cicero principle
Establishing your credibility
An overview of the proposal development process
Writing from the right brain : getting your ideas organized
Presenting a winning value proposition
The structure of the letter proposal
The structure of the formal proposal
Writing research proposals and proposals for grants
What to do after you submit
Writing in the midst of a storm : how to deal with bad news and negative publicity
Creating a proposal center of excellence
Proposal metrics : how to measure your success
Give the reader a KISS!
Word choice : six traps to avoid
Sentence structure : maximizing your clarity
Editing your proposal.