Selling sin : the marketing of socially unacceptable products / D. Kirk Davidson.
2003
658.8 D252s 2003
Available at 2nd (Main) Floor
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Title
Selling sin : the marketing of socially unacceptable products / D. Kirk Davidson.
Author
Edition
2nd ed.
ISBN
1567206123 (alk. paper)
156720645X (pbk. : alk. paper)
156720645X (pbk. : alk. paper)
Imprint
Westport, Conn. : Praeger, 2003.
Language
English
Description
xi, 246 p. : ill. ; 24 cm.
Call Number
658.8 D252s 2003
System Control No.
(OCoLC)51978005
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Tobacco : past and present
The alcoholic beverage industries
Handguns, rifles, and shotguns : the firearms industry
Gambling in America
The business of pornography
Target marketing : challenges and consequences
Product line management in socially unacceptable industries
Promotion strategies : media and messages
Promotion strategies : symbols and other promotional tools
The Internet
Problems in pricing and distribution
Public affairs strategies
Summing up.
The alcoholic beverage industries
Handguns, rifles, and shotguns : the firearms industry
Gambling in America
The business of pornography
Target marketing : challenges and consequences
Product line management in socially unacceptable industries
Promotion strategies : media and messages
Promotion strategies : symbols and other promotional tools
The Internet
Problems in pricing and distribution
Public affairs strategies
Summing up.
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