Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
2005
658.788 B791e 2005
Available at 2nd (Main) Floor
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS | |
Title
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
Author
Edition
1st ed.
ISBN
0814408362
Imprint
New York : American Management Association, c2005.
Language
English
Description
xvii, 252 p. : ill. ; 24 cm.
Call Number
658.788 B791e 2005
System Control No.
(OCoLC)54065874
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Introduction
the great divide between customers and retailers
Decoupled extended supply chains
Semi: Exteneded supply chains
Fully extended supply chains
Centralized extended supply chains
Strategy : meshing operational and marketing goals
Marketing : tapping customers' latent desires
Supply chain design : how to bridge the last mile
Information technology : facilitating learning and streamlining transactions
The future of the extended supply chain.
the great divide between customers and retailers
Decoupled extended supply chains
Semi: Exteneded supply chains
Fully extended supply chains
Centralized extended supply chains
Strategy : meshing operational and marketing goals
Marketing : tapping customers' latent desires
Supply chain design : how to bridge the last mile
Information technology : facilitating learning and streamlining transactions
The future of the extended supply chain.
Added Author
Record Appears in