Ethics in public relations : a guide to best practice / Patricia J. Parsons.
2004
174.96592 P269e 2004
Available at 3rd Floor
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Title
Ethics in public relations : a guide to best practice / Patricia J. Parsons.
Author
ISBN
074944276X
Imprint
London ; Sterling, VA : Kogan Page, 2004.
Language
English
Description
xvii, 187 p. : ill. ; 24 cm.
Call Number
174.96592 P269e 2004
System Control No.
(OCoLC)55067634
Note
"Institute of Public Relations."
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
I: What lies beneath
1. Before we begin: new profession ... or one of the oldest?
2. A tangled web: the 'truth' about PR ethics
3. To do no harm: the issue of trust
4. Whose rights are right?
5. The trouble with rules
6. Robin Hood ethics
II: Ethics and the practitioner
7. Your staircase to respect
8. The good, the bad and the (almost) ugly: ethics codes
9. Sex and the single (or not) PR practitioner: conflict of interest
10. You ... against the world
III: Strategies and dilemmas ...
11. Media relations: breeding ground for ethical problems
12. Persuasion ... or propaganda?
13. Good causes and bad taste
14. PR and plagiarism
IV: Organizations, ethics and public relations
15. The true reality of everyday ethics: making decisions
16. PR and the corporate ethics programme
17. Making business accountable: the 'new breed' of PR.
1. Before we begin: new profession ... or one of the oldest?
2. A tangled web: the 'truth' about PR ethics
3. To do no harm: the issue of trust
4. Whose rights are right?
5. The trouble with rules
6. Robin Hood ethics
II: Ethics and the practitioner
7. Your staircase to respect
8. The good, the bad and the (almost) ugly: ethics codes
9. Sex and the single (or not) PR practitioner: conflict of interest
10. You ... against the world
III: Strategies and dilemmas ...
11. Media relations: breeding ground for ethical problems
12. Persuasion ... or propaganda?
13. Good causes and bad taste
14. PR and plagiarism
IV: Organizations, ethics and public relations
15. The true reality of everyday ethics: making decisions
16. PR and the corporate ethics programme
17. Making business accountable: the 'new breed' of PR.
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