Emotions, advertising and consumer choice /: Flemming Hansen &amp; Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

2007

658.8342 H249e 2007

Available at 2nd (Main) Floor

Formats

Title

Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

Author

Edition

1st ed.

ISBN

9788763001984 (pbk.)
8763001985 (pbk.)

Imprint

[Denmark] : Copenhagen Business School Press, 2007.

Language

English

Description

462 p. : ill. ; 23 cm.

Call Number

658.8342 H249e 2007

System Control No.

(OCoLC)145733908
(OCoLC)145733908

Bibliography, etc. Note

Includes bibliographical references (p. [431]-462).

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