Communication in the U.K. budget airline industry : how pr affects corporate success / Matthias Schimmel.
2014
K4095 .S3 2014eb
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Linked e-resources
Details
Title
Communication in the U.K. budget airline industry : how pr affects corporate success / Matthias Schimmel.
Author
ISBN
9783954896639 (electronic bk.)
395489663X (electronic bk.)
9783954891634
395489663X (electronic bk.)
9783954891634
Published
Hamburg, Germany : Anchor Academic Publishing, 2014.
Copyright
©2014
Language
English
Description
1 online resource (90 pages) : illustrations (some color), tables
Call Number
K4095 .S3 2014eb
System Control No.
(OCoLC)878148329
Summary
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research. Auszug aus dem Text Text Sample: Chapter 3.2, Research Method:>
Bibliography, etc. Note
Includes bibliographical references.
Formatted Contents Note
Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices
1. Survey Screenshots2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References
1. Survey Screenshots2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References
Source of Description
Online resource; title from PDF title page (ebrary, viewed April 14, 2014).
Available in Other Form
Print version: Schimmel, Matthias. Communication in the U.K. budget airline industry : how pr affects corporate success. Hamburg, Germany : Anchor Academic Publishing, ©2014 iii, 81 pages
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