Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

Authenticity : the new business imperative
the appeal of real
The demand for authenticity : why now?
Drivers of the new consumer sensibility
The supply of inauthenticity : what's going on?
Reality, fakery, and three axioms of authenticity
Rendering authenticity : what to do
Five genres of authenticity
Fake, fake, it's all fake : why offerings are unauthentic
Lessons from philosophy
The real/fake reality : how offerings become authentic
Two time-honored standards of authenticity
Deconstructing authenticity : how to assess your business
Ten elements of authenticity
From marketing to placemaking : being what you say you are
The placemaking portfolio
From strategy to decision making : being true to self
Here-and-now space
Finding authenticity : the right direction for you
Real/fake polarities.