How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard.

The intangibles and the challenge
An intuitive measurement habit : Eratosthenes, Enrico & Emily
The illusion of intangibles : why immeasurables aren't
Clarifying the measurement problem
Calibrated estimates : how much do you know now?
Measuring risk : introduction to the Monte Carlo
Measuring the value of information
The transition : from what measure to how to measure
Sampling reality : how observing some things tells us about all things
Bayes : adding to what you know now
Preference & attitudes : the softer side of measurement
The ultimate measurement instrument : human judges
New measurement instruments for management
A universal measurement method : applied information economics
Bringing the pieces together.