What's stopping you? : shatter the 9 most common myths keeping you from starting your own business / Bruce R. Barringer, R. Duane Ireland.

Pt 1. GETTING STARTED MAY NOT BE AS HARD AS YOU THINK. Myth 1: It takes an extraordinary person to start a business; Truth 1: You can do it!
Myth 2: Starting a business involves lots of risk; Truth 2: It ma not be as risky as you think
Myth 3: It takes a lot of money to start a business; Truth 3: It might not cost as much as you think
Myth 4: It takes a great deal of business experience to start a successful business; Truth 4: Successful businesses are started by people with all levels of business experience
Myth 5: The best business ideas are already taken; Truth 5: There are an infinite number of possibilities for good business ideas
Pt. II. RUNNING AND GROWING A BUSINESS: DON'T UNDERESTIMATE YOUR CHANCES. Myth 6: No one can compete against Wal-Mart and the other big-box retailers; Truth 6: You can compete against the big-box retailers if you have the right plan
Myth 7: It's almost impossible for a new business to get noticed; Truth 7: There are many ways for new businesses to get noticed and recognized
Myth 8: The internet isn't what it was all hyped up to be; Truth 8: There are many legitimate and enjoyable ways to make money online
Myth 9: It's easy to start a business but it's difficult and stressful to grow one; Truth 9: Businesses can be grown profitably and enjoyably.