Marketing ethics / George G. Brenkert.
2008
174.9381 B837m 2008
Available at 3rd Floor
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Title
Marketing ethics / George G. Brenkert.
Author
ISBN
9780631214229 (hardcover : alk. paper)
0631214224 (hardcover : alk. paper)
9780631214236 (pbk. : alk. paper)
0631214232 (pbk. : alk. paper)
0631214224 (hardcover : alk. paper)
9780631214236 (pbk. : alk. paper)
0631214232 (pbk. : alk. paper)
Imprint
Malden, MA : Blackwell Pub., 2008.
Language
English
Description
xii, 256 p. : ill. ; 24 cm.
Call Number
174.9381 B837m 2008
System Control No.
(OCoLC)149140094
(OCoLC)149140094
(OCoLC)149140094
Bibliography, etc. Note
Includes bibliographical references (p. [241]-249) and index.
Formatted Contents Note
Marketing, ethics, and morality
The ethical challenges marketing faces
Thinking about ethics and morality
Defining marketing
Marketing as a practical activity
Towards a marketing ethics framework
Marketers and their markets
Marketing and the marketing concept
Marketing research
Competitive intelligence
Segmentation and target marketing
From product development to distribution
Product development
Packaging and labeling
Pricing
Distribution
Promotion: advertising, retailing, and customers
Advertising
Retailing
Customer responsibilities
Marketing in a global society
Marketing and other societies
The expansion of marketing within society: social and political marketing
Fostering ethical marketing
Appendices: AMA statement of ethics (adopted in 2004)
The Hunt-Vitell general theory of marketing ethics
SCIP code of ethics for competitive intelligence professionals.
The ethical challenges marketing faces
Thinking about ethics and morality
Defining marketing
Marketing as a practical activity
Towards a marketing ethics framework
Marketers and their markets
Marketing and the marketing concept
Marketing research
Competitive intelligence
Segmentation and target marketing
From product development to distribution
Product development
Packaging and labeling
Pricing
Distribution
Promotion: advertising, retailing, and customers
Advertising
Retailing
Customer responsibilities
Marketing in a global society
Marketing and other societies
The expansion of marketing within society: social and political marketing
Fostering ethical marketing
Appendices: AMA statement of ethics (adopted in 2004)
The Hunt-Vitell general theory of marketing ethics
SCIP code of ethics for competitive intelligence professionals.
Series
Foundations of business ethics
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