Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer.
2015
HD9999.L852 K367 2015eb
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Title
Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer.
Author
ISBN
9780749474379 (electronic bk.)
0749474378 (electronic bk.)
9780749474362
074947436X
0749474378 (electronic bk.)
9780749474362
074947436X
Published
London ; Philadelphia : Kogan Page, 2015.
Language
English
Description
1 online resource (ix, 228 pages) : illustrations
Call Number
HD9999.L852 K367 2015eb
System Control No.
(OCoLC)903931114
Summary
Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No̐ưl Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Sustaining the luxury dream: challenges and insights
Abundant rarity: the key to luxury growth
The artification of luxury: from artisans to artists
Luxury after the crisis: pro logo or no logo?
Why luxury should not delocalize: a critique of a growing tendency
Internet and luxury: under-adopted or ill-adapted?
Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices
All that glitters is not green: the challenge of sustainable luxury
Not all luxuries act alike: the distinct business models of luxury brands
The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up?
Developing luxury brands within luxury groups: synergies without dilution?
Abundant rarity: the key to luxury growth
The artification of luxury: from artisans to artists
Luxury after the crisis: pro logo or no logo?
Why luxury should not delocalize: a critique of a growing tendency
Internet and luxury: under-adopted or ill-adapted?
Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices
All that glitters is not green: the challenge of sustainable luxury
Not all luxuries act alike: the distinct business models of luxury brands
The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up?
Developing luxury brands within luxury groups: synergies without dilution?
Source of Description
Print version record.
Available in Other Form
Print version: Kapferer, Jean-Noël. Kapferer on luxury
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