Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / Christoph Breetz.
2015
HF5770
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Details
Title
Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / Christoph Breetz.
Author
ISBN
9783954897322 electronic bk.
3954897326 electronic bk.
9783954892327
3954897326 electronic bk.
9783954892327
Published
Hamburg : Anchor Academic Publishing, 2015.
Language
English
Description
1 online resource.
Call Number
HF5770
System Control No.
(OCoLC)911616935
Source of Description
Vendor-supplied metadata.
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