Spent : sex, evolution, and consumer behavior / Geoffrey Miller.

Darwin goes to the mall
The genius of marketing
Why marketing is central to culture
This is your brain on money
The fundamental consumerist delusion
Flaunting fitness
Conspicuous waste, precision, and reputation
Self-branding bodies, self-marketing minds
The central six
Traits that consumers flaunt and marketers ignore
General intelligence
Openness
Conscientiousness
Agreeableness
The centrifugal soul
The will to display
Legalizing freedom
Exercises for the reader.