Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success / Donna Fenn.
2010
658.022 F334u 2010
Available at 2nd (Main) Floor
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Title
Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success / Donna Fenn.
Author
ISBN
9780071601887
0071601880
0071601880
Imprint
New York : McGraw-Hill c2010.
Language
English
Description
xiii, 258 p. : ill. ; 24 cm.
Call Number
658.022 F334u 2010
System Control No.
(OCoLC)277206003
(OCoLC)277206003
(OCoLC)277206003
Bibliography, etc. Note
Includes bibliographical references (p. 245-249) and index.
Formatted Contents Note
Extreme collaborators : building cooperative tribes to compete
Technology mavens : technology is the great enabler and the best differentiator
Game changers : disrupting the status quo and altering the playing field
Market insiders : marketing fast and furiously to their own generation
Brand builders : a brand is dialogue, not a monologue
Social capitalists : capitalism and social mission make a lovely couple
Workplace renegades : redefining the world of work
Morph masters : Knowing how to morph, scale, and grow up
The future of upstarts
Upstarts survey
Expert advice for upstarts from rock star entrepreneurs.
Technology mavens : technology is the great enabler and the best differentiator
Game changers : disrupting the status quo and altering the playing field
Market insiders : marketing fast and furiously to their own generation
Brand builders : a brand is dialogue, not a monologue
Social capitalists : capitalism and social mission make a lovely couple
Workplace renegades : redefining the world of work
Morph masters : Knowing how to morph, scale, and grow up
The future of upstarts
Upstarts survey
Expert advice for upstarts from rock star entrepreneurs.
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