Crisis of character : building corporate reputation in the age of skepticism / Peter Firestein.
2009
658.408 F523c 2009
Available at 2nd (Main) Floor
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Title
Crisis of character : building corporate reputation in the age of skepticism / Peter Firestein.
Author
ISBN
9781402762468
1402762461
1402762461
Imprint
New York, NY : Sterling, c2009.
Language
English
Description
x, 292 p. ; 24 cm.
Call Number
658.408 F523c 2009
System Control No.
(OCoLC)316031495
(OCoLC)316031495
(OCoLC)316031495
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
It's always personal
The great stealth factor in business
Structural corruption
Building reputation across a global company
Investor relations and the language of value
Strategy 1: establish core values and reputation will follow
Strategy 2: see yourself through stakeholders' eyes
Strategy 3: define your company's landscape
Strategy 4: build your reputation from the inside out
Strategy 5: tell your corporate story
Strategy 6: prepare for crisis
Strategy 7: the governance imperative.
The great stealth factor in business
Structural corruption
Building reputation across a global company
Investor relations and the language of value
Strategy 1: establish core values and reputation will follow
Strategy 2: see yourself through stakeholders' eyes
Strategy 3: define your company's landscape
Strategy 4: build your reputation from the inside out
Strategy 5: tell your corporate story
Strategy 6: prepare for crisis
Strategy 7: the governance imperative.
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