Go to main content

Good for business : the rise of the conscious corporation / Andrew Benett ... [et al.].

Benett, Andrew.
2009
658.408 G646 2009
Available at 2nd (Main) Floor
Add to Basket

Title
Good for business : the rise of the conscious corporation / Andrew Benett ... [et al.].
Edition
1st ed.
ISBN
9780230616875
0230616879
Imprint
New York : Palgrave Macmillan, 2009.
Language
English
Description
xv, 239 p. : ill. ; 25 cm.
Call Number
658.408 G646 2009
System Control No.
(OCoLC)313645353
(OCoLC)313645353
Summary
"In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses ofthe future: purpose beyond profit; humanized leadership; corporate consciousness; and collaborative partnerships."--BOOK JACKET.
Bibliography, etc. Note
Includes bibliographical references (p. [219]-234) and index.
Formatted Contents Note
Rethinking the role of the corporation
Welcome to the consumer republic
Four cornerstones of the conscious corporation
The corporate brand of the future and the rewards of reputation
What it takes to be a leader of tomorrow
Creating a culture to engage the talent of tomorrow
Empowering effective brand messengers in a second-opinion society
Vision, shmision : getting real with a useful statement of direction
Living the USOD : how to embed and sustain it
Maximizing tomorrow's brand value by living clear values today.
Added Author
Benett, Andrew.
Record Appears in
Books > Print Books
All Resources

Show more subjects...