Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.
2011
362.10688 S678 2011
Available at 3rd Floor
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Title
Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.
ISBN
9780763757977 (pbk.)
0763757977 (pbk.)
0763757977 (pbk.)
Imprint
Sudbury, Mass. : Jones and Bartlett, c2011.
Language
English
Description
xxv, 422 p. : ill. ; 23 cm.
Call Number
362.10688 S678 2011
System Control No.
(OCoLC)391390619
(OCoLC)391390619
(OCoLC)391390619
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Social Marketing for Public Health / Hong Cheng, Philip Kotler and Nancy R. Lee
Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee
Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz
Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill
Tuberculosis: Keys to Success in Peru / Nancy R. Lee
Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt ... [et al.]
Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi
Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson
Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw
"Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman
Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford
"Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang
Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose
Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande ... [et al.]
Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan
Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan.
Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee
Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz
Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill
Tuberculosis: Keys to Success in Peru / Nancy R. Lee
Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt ... [et al.]
Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi
Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson
Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw
"Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman
Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford
"Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang
Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose
Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande ... [et al.]
Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan
Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan.
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