Design is how it works : how the smartest companies turn products into icons / Jay Greene.
2010
658.5752 G811d 2010
Available at 2nd (Main) Floor
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS | |
Title
Design is how it works : how the smartest companies turn products into icons / Jay Greene.
Author
ISBN
9781591843221
1591843227
1591843227
Imprint
New York : Portfolio, 2010.
Language
English
Description
231 p. : ill. ; 24 cm.
Call Number
658.5752 G811d 2010
System Control No.
(OCoLC)457151372
(OCoLC)457151372
(OCoLC)457151372
Summary
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Porsche
Nike
LEGO
OXO
REI
Clif Bar
Ace Hotels
Virgin Atlantic
The intersection of business and design.
Nike
LEGO
OXO
REI
Clif Bar
Ace Hotels
Virgin Atlantic
The intersection of business and design.
Record Appears in