The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein.
2011
658.812 L917c 2012
Available at 2nd (Main) Floor
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Title
The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein.
ISBN
9780873898119 (alk. paper)
0873898117 (alk. paper)
0873898117 (alk. paper)
Imprint
Milwaukee, Wis. : ASQ Quality Press, 2011, c2012.
Language
English
Description
xxx, 363 p. : ill. ; 24 cm.
Call Number
658.812 L917c 2012
System Control No.
(OCoLC)719714663
(OCoLC)719714663
(OCoLC)719714663
Bibliography, etc. Note
Includes bibliographical references (p. 337-347) and index.
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