Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta.
2012
658.4012 P844m 2012
Available at 2nd (Main) Floor
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Title
Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta.
Author
ISBN
9781422160596 (alk. paper)
1422160599 (alk. paper)
1422160599 (alk. paper)
Imprint
Boston, Mass. : Harvard Business Review Press, c2012.
Language
English
Description
x, 236 p. : ill. ; 24 cm.
Call Number
658.4012 P844m 2012
System Control No.
(OCoLC)701019415
(OCoLC)701019415
(OCoLC)701019415
Summary
Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Competition: the right mind-set
The five forces: competing for profits
Competitive advantage: the value chain and your P&L
Creating value: the core
Trade-offs: the linchpin
Fit: the amplifier
Continuity: the enabler
Epilogue: a short list of implications.
The five forces: competing for profits
Competitive advantage: the value chain and your P&L
Creating value: the core
Trade-offs: the linchpin
Fit: the amplifier
Continuity: the enabler
Epilogue: a short list of implications.
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