ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
2011
658.802 P883r 2011
Available at 2nd (Main) Floor
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Title
ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
Author
ISBN
9780470827413 (hbk.)
0470827416 (hbk.)
9780470827437 (ePub)
9780470827420 (mobi)
9780470827444 (ePub)
0470827416 (hbk.)
9780470827437 (ePub)
9780470827420 (mobi)
9780470827444 (ePub)
Imprint
Singapore : John Wiley & Sons (Asia), c2011.
Language
English
Description
xviii, 289 p. : ill. ; 24 cm.
Call Number
658.802 P883r 2011
System Control No.
(OCoLC)660533484
(OCoLC)660533484
(OCoLC)660533484
Summary
"How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest ROI and least risk?" --
The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. --
ROI of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of case studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney. --
The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy. --Book Jacket.
The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. --
ROI of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of case studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney. --
The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy. --Book Jacket.
Bibliography, etc. Note
Includes bibliographical references (p. 279) and index.
Formatted Contents Note
Getting started with social media ROI
Social media motivations and behaviors
Introduction to the social media engagement framework
Influencer persona in the media engagement framework
Consumer persona in the media engagement framework
Individual persona in the media engagement framework
The competitive set : vying for attention
The brand image
Search : being found in social media
Putting values to the "R" and "I" of ROI in social media
Eight-step process to measuring social marketing strategy and ROI
Social media metrics tools providers
The future of social media and ROI.
Social media motivations and behaviors
Introduction to the social media engagement framework
Influencer persona in the media engagement framework
Consumer persona in the media engagement framework
Individual persona in the media engagement framework
The competitive set : vying for attention
The brand image
Search : being found in social media
Putting values to the "R" and "I" of ROI in social media
Eight-step process to measuring social marketing strategy and ROI
Social media metrics tools providers
The future of social media and ROI.
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