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The user's journey : storymapping products that people love / Donna Lichaw.

Lichaw, Donna, author.
2016
658.8 L698u 2016
Available at 2nd (Main) Floor
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Title
The user's journey : storymapping products that people love / Donna Lichaw.
Author
Lichaw, Donna, author.
ISBN
9781933820316
1933820314
Published
Brooklyn, New York : Rosenfeld Media, [2016]
Copyright
©2016
Language
English
Description
xiv, 146 pages : illustrations (chiefly color) ; 23 cm
Call Number
658.8 L698u 2016
System Control No.
(OCoLC)947041139
(OCoLC)947041139
Summary
"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy."--Back cover.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Mapping the story
How story works
Concept stories
Origin stories
Usage stories
Finding and mapping your story
Using your story
Rules of thumb.
Record Appears in
Books > Print Books
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