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Ethical branding and marketing : cases and lessons / edited by Hagai Gringarten and Raúl Fernández-Calienes.

Gringarten, Hagai, editor.; Fernández-Calienes, Rául, editor.
2019
174.4 E84b 2019
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Title
Ethical branding and marketing : cases and lessons / edited by Hagai Gringarten and Raúl Fernández-Calienes.
ISBN
9781138337275 hardcover
1138337277 hardcover
9780429442520 electronic book
9780429809330 electronic book
9780429809347 electronic book
9780429809323 electronic book
Published
New York, NY : Routledge, 2019.
Copyright
©2019
Language
English
Description
xiii, 195 pages ; 24 cm.
Call Number
174.4 E84b 2019
System Control No.
(OCoLC)1034634048
(OCoLC)1034634048
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Gringarten, Hagai, editor.
Fernández-Calienes, Rául, editor.
Series
Routledge advances in management and business studies ; 82.
Available in Other Form
ebook version :
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